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Tata Power's Club Enerji programme commits to Nation Building; Focuses on creating children as responsible citizens with conservation of National Resources & Conservation of Values May 04, 2015

Saves 14.2 MUs and sensitizes 9.3 million citizens across the country till date

Club Enerji, Tata Power's nationwide movement, announced today that the Company is strengthening its programme by committing towards nation building. The programme aims to do this by broadening the horizons and introducing various critical facets that will widen the scope of the existing module and make it expansive (deeper penetration in India and internationally). It is looking to contribute towards nation building by creating responsible citizens who will focus not only on conserving energy and natural resources (like fossil fuel-coal, oil, gas, water, managing waste, afforestation) but also imbibe civic and moral values. This year Club Enerji is also undertaking this unique initiative of urging children to pledge to become better citizens.

In a nutshell the approach has been broadbased to:

Energy and National Resource Conservation + Conservation of Moral & Civic values = Nation Building through responsible citizens

Over the years, Tata Power Club Enerji programme has been relentlessly working towards spreading the message of judicious use and conservation of energy across the country. Through its continuous efforts, Club Enerji has reached a momentous milestone by successfully saving 14.2 MUs of electricity and sensitizing 9.3 million citizens across the country and now it plans to take it to the next level of Nation building. This will be done through its efforts towards energy & resource conservation including conservation of fossils fuels (coal, oil, gas) & other natural resources and protecting the forest cover & biodiversity and moral and civic values like encouraging students to be the change they want to see, staying away from bad habits, being safe and ensuring others’ safety, imbibing honesty & good manners and having no gender bias. This year, Club Enerji will also be looking at forging various partnerships to widen the reach and penetration of the programme.

Speaking on the initiative, Mr. Anil Sardana, MD & CEO, Tata Power, said, "As part of our 100 year celebration, we are determined to strengthen our programme and encourage children of today to become Responsible Citizens of tomorrow. The aim of the programme is to have children realise their future role as nation builders by becoming good civic citizens, while working towards good practices for conservation of energy and national resources and above all learn to conserve Moral Values.”

“Saving close to 14.2 MUs of electricity till date is a significant milestone with our focused approach on spreading the message of energy conservation across the country. We are thankful to all the students and mentors at schools for supporting us in our efforts to help save our planet. We are determined to continue with our programme and sensitise the citizens of tomorrow the dire need of being moral & value based in growing as responsible citizens and promoting energy & resource conservation. At Tata Power, we are committed to lighting-up-lives for the years to come", Mr. Sardana further added.

The Club Enerji initiative has been contributing extensively towards a brighter and greener tomorrow by undertaking several successful initiatives. The savings of 14.2 MUs of electricity is equivalent to saving 14,200 tonnes of CO2 and is enough to light up over 6,943 houses for a year. The initiative has further sensitized approximately 9.3 million citizens cross 11 locations in Mumbai, Delhi, Ahmedabad, Kolkata, Pune, Bangalore, Lonavala, Maithon, Belgaum, Jamshedpur and Ranchi.

Today, Club Enerji has become a holistic movement to save energy and natural resources. It has reached out to over 480 schools in India with a total of 1,59,103 Energy Champions, and 2,04,719 Energy Ambassadors. Club Enerji also encourages students to form their own mini clubs in their schools and societies to reach out to more citizens. In 2014 alone, 1250 mini clubs were formed across the country. Members of the mini Clubs regularly undertake rallies, street plays, cyclothons, exhibitions and batti bandhs to sensitise as many people as possible on energy conservation.

Tata Power’s Club Enerji has won numerous accolades and has been recognized as a best practice in forums like Learning Mission by the Tata Group. A case study has also been done by IIM Ahmedabad on the programme. Further it has also won the Gold at the ABCI awards in the category ‘Best Communication Material’ and Bronze for its Resource Conservation Module; Asia Pacific Enterprise Leadership Awards (APELA), Singapore, has conferred ‘APELA 2012' - Eco Advocate Award' to Club Enerji.

About Tata Power Club Enerji:
Tata Power started its school outreach programme, "Tata Power Energy Club" in 2007. In 2009, Club Enerji took its next big leap, with the programme turning into a national movement, covering more than 400 schools across Mumbai, Delhi, Pune, Ahmedabad, Bengaluru, Kolkata, Belgaum, Jamshedpur and Lonavala and further attained a new milestone of achieving over one million citizens sensitisation and more than one million units energy savings. School children, from Class III to Class IX, are taught the importance of conserving energy through innovative modules which include audio-visuals and power point presentations. Children are imparted energy saving and resource conservation tips during these sessions, usage of which have shown dramatic savings. Club Enerji reached out to more than 9.3 million people, collectively saved 14.2 million units of electricity and is present in 11 cities across 480 schools in India.

About Tata Power:
Tata Power is India’s largest integrated power company with a growing international presence. The Company together with its subsidiaries and jointly controlled entities has an installed gross generation capacity of [8750] MW in India and a presence in all the segments of the power sector viz. Fuel Security and Logistics, Generation (thermal, hydro, solar and wind), Transmission, Distribution and Trading. It has successful public-private partnerships in Generation, Transmission and Distribution in India namely “Tata Power Delhi Distribution Limited" with Delhi Vidyut Board for distribution in North Delhi, 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi and 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology. It is also one of the largest renewable energy players in India. Its international presence includes strategic investments in Indonesia through a 30% stake in the leading coal company PT Kaltim Prima Coal (KPC), 26% stake in mines at PT Baramulti Suksessarana Tbk ("BSSR") and a geothermal project; in Singapore through Trust Energy Resources to securitise coal supply and the shipping of coal for its thermal power generation operations; in South Africa through a joint venture called ‘Cennergi’ to develop projects in South Africa, Botswana and Namibia; in Australia through investments in enhanced geothermal and clean coal technologies and in Bhutan through a hydro project in partnership with The Royal Government of Bhutan. With its track record of technology leadership, project execution excellence, world class safety processes, customer care and driving green initiatives, Tata Power is poised for a multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at:

For further information, please contact:

Shalini Singh
Chief, Corporate Communications
The Tata Power Company Limited
Phone: 022 - 6665 8748

Payal Tiwari / Aneesha Singh
Rediffusion / Edelman
9920 483225 / 9820 741240

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