Tata Power, India Largest Integrated Private Power Utility won several accolades at the prestigious CMO Asia Awards 2011 for excellence in Brand and Marketing organized at Singapore.
The award categories won were as follows:
- Best Marketing Campaign of the Year- Tata Power Energy Club
- Best In-house Magazine - Transmission Lines, quarterly In-house Magazine
- Best in-house technical training
The award was received by Mr K.V. Rao, Resident Director, Singapore office on behalf of Tata Power.
The CMO Asia Awards are first of its kind accolades recognizing Organizations, Chief Marketing Officers, Professors from the Greatest B-Schools of Asia and HR Professionals, who have shown leadership in their respective fields combined with consistent Innovation and Strategic Marketing. The awards are judged by an independent, hi-caliber jury of professionals from across Asia in various categories.
The countries which are participating in the CMO Asia Awards are Australia, Bangladesh, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Oman, Philippines, Qatar, Sri Lanka, South Korea, Singapore, Saudi Arabia, Thailand, Taiwan, Turkey and UAE. CMO Council and Marketing Institute of Singapore are the Strategic Partners. The Wall Street Journal is the Official Business Newspaper.
Speaking on the recognition, Mr. Anil Sardana, Managing Director, Tata Power said, “I am delighted to see Tata Power being felicitated on a global platform for its various initiatives. It is our endeavour to have best in class branding as well as Learning and Development practices. This award will further motivate us, in our efforts towards being a world class organization.”
Tata Power Energy Club, Tata Power’s nationwide energy conservation movement led by school children, which has been awarded the ‘Best Marketing Campaign of the Year’ is bestowed to recognize a organization for designing a powerful and successful energy conservation campaign.
Tata Power Energy Club, has also been recently awarded the ‘Most Innovative Campaign’ at USA’s The Energy Daily’s 2010 Leadership Awards. It was bestowed with the Gold Award by the Association of Business Communicators’ (ABCI) in the “Environmental Communications” category and was Ranked #2 out of 22 entries in the “Earth Care” category of Siemens Ecovative Award 2010.
This award is a further shot in the arm for the campaign that is extremely active and encourages the whole family to practice energy conservation in their daily lives in various cities-Delhi, Mumbai, Jamshedpur, Bengaluru, Kolkatta, Ahmedabad, Belgaum, Pune and Lonavla. Under the programme, students from schools undergo a simple but effective audio-visual presentation session, creating awareness on the increasing demand for energy, the existing gap between demand and supply and the impact on the environment. Further, Tata Power Energy Club guides students to prevent wastage of resources. Today, Tata Power Energy Club has covered 400 schools and sensitised more than 2.8 million (28 lakh) citizens across the nation and over 3 million units of electricity have been saved till date. The Club is proud to have more than 19095 Energy Champions and 32257 Energy Ambassadors this year who are spreading the mantra of energy conservation among people across various age and income groups. Today, there are 154 mini Tata Power Energy Clubs across Mumbai, which are run by the school children with the aim to stop wastage of electricity.
About Tata Power:
Tata Power is India's largest private sector power utility with an installed generation capacity of over 3120 MW and a presence in all the segments of the power sector viz Generation (thermal, hydro, solar and wind), Transmission, Distribution and Trading. The Company has successful public-private partnerships in Generation, Transmission and Distribution - "North Delhi Power Limited" with Delhi Vidyut Board for distribution in North Delhi, 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi and 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. It has acquired 30% stake in Coal Companies at Indonesia and is developing the first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology. With its track record of technology leadership, customer care and redefining contours of the Indian power sector, Tata Power is poised for a five-fold growth and committed to 'lighting up lives' for generations to come.
