- Trials undertaken to garner wider people participation
- Street plays, message board undertaken to sensitizing consumers
Recognizing the need to curb wastage of energy, Tata Power’s national energy conservation movement “Tata Power Energy Club”, the school outreach programme is now supporting The Earth Hour which is the world’s largest environmental campaign. The Earth Hour will begin from 8:30 - 9:30pm on March 26, 2011 and will be staged in Mumbai, Jamshedpur and Bangalore in India. The essence of this program is to spread the message to save power by switching-off non essential lights and appliances when not in use.
In an endeavor to contribute to the novel initiative, Mini Tata Power Energy Clubs had already started a mock participation through their engagements in 6 schools across cities to spread awareness about Earth Hour. The efforts have resulted as in attracting a wide audience and helped create awareness about Earth Hour 2011.
Some of the Tata Power Energy Club led initiatives:
- St. Mary School – Arranged for banners, write ups on the community board and door-to-door campaign in the school premises
- Sir J.J. Boys School, Fort and Rizvi Springfield School, Bandra - Organized ‘nukkad nataks’ or street plays in front of their school and near Globus, Bandra respectively
- Sheth GH High School - Organized a society sensitization programme to encourage residents to switch off their lights and ‘vote for the Earth
- ADLS Sunshine School, Jamshedpur - Conducted a 2.5 km rally on 22nd March 2011 to sensitize citizens about energy conservation and Earth Hour
- Symbiosis Institute of Business Management, Bangalore- Organized a ‘candle light dinner’ in the campus where all the non-essential lights and electrical appliances on the residential campus were switched off to mark the hour
- St. Xavier’s College Energy Champions influence Yugadharma Housing Society residents in Malad to switch off their power in support of the initiative
Speaking on the occasion, Anil Sardana, Managing Director, Tata Power said,” We are extremely happy to be a part of ‘Earth Hour campaign’ to drive energy conservation. Tata Power Energy Club has been and will play a vital role in aiding the young minds, who have been the core force in influencing people on conserving our environment and saving energy through efficient use of electricity. At Tata Power, we are committed towards creating a healthy, clean and emission free environment and with the supportive contributions from the people.
Tata Power’s Energy Club has been taking initiatives and being pro active for the last 5years in saving Electricity and has also won an International award this year as the most Innovative campaign with respect to energy saving. In 2010-11, Tata Power Energy Club had sensitized over 2.5 lakh children across 285 schools nationwide. These children had further reached out to more than eight lakh people, thereby taking the total sensitization figure to over 1 (One) million citizens. The club members have collectively saved 1,822,560 units of electricity.
About Tata Power:
Tata Power is India's largest private sector power utility with an installed generation capacity of over 2900 MW and a presence in all the segments of the power sector viz Generation (thermal, hydro, solar and wind), Transmission, Distribution and Trading. The Company has successful public-private partnerships in Generation, Transmission and Distribution - "North Delhi Power Limited" with Delhi Vidyut Board for distribution in North Delhi, 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi and 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. It has acquired 30% stake in Coal Companies at Indonesia and is developing the first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology. With its track record of technology leadership, customer care and redefining contours of the Indian power sector, Tata Power is poised for a five-fold growth and committed to 'lighting up lives' for generations to come.
