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Club Enerji organises plantation drive with students in Mumbai August 29, 2019

~Witnesses participation of over 60 children~
#ClimateCrisis #ClimateChange #SwitchOff2SwitchOn #ThisIsTataPower #ReflexGeneration

Tata Power has strived to be an avid advocate of environment conservation. In line with its vision, Club Enerji, the resource and energy conservation initiative, organised a plantation drive in the premises of Saboo Siddik Polytechnic and Seva Niketan, Byculla with a participation of  60 students from Queen Mary School, Grant Road and Sir Jacob Sassoon High School, Byculla.

With an aim to promote green and healthy living practices amongst the young minds of tomorrow, the drive witnessed the students planting various medicinal herbs such as Tulsi, Adulsa, Aloe Vera, Lemongrass and Mint. The intent was to educate students on the benefits of the vast repository of medicinal plants that are used in traditional medical treatments. About 100 sapling were planted by the students.

Commenting on the drive, Ms. Shalini Singh, Chief-Corporate Communications & Sustainability, Tata Power, said, “Tata Power, as an environmentally responsible organisation, has been passionate about building a sustainable future by educating the young minds of tomorrow. The growing shift to organic treatment for improving and maintaining a healthy lifestyle is one of the motivators for us to organise such a drive. We would like to thank Saboo Siddik Polytechnic, Queen Mary School and Sir Jacob Sassoon High School for their enthusiastic participation.”

Through the drive, the students were also sensitised about the changing lifestyles and its impact on individuals’ well-being and with the use of basic herbs common ailments can be treated. For e.g. relieving headaches, tummy trouble and even irritation from bug bites. Some of the herbs can also be consumed in form of teas, used as garnish, applied topically as essential oil or consumed as a pill.

Important Links :

Club Enerji Websitewww.clubenerji.com

Club Enerji film on “Save Water “-- https://www.youtube.com/embed/m0KctI72vLU

Club Enerji Green Community -- https://www.tatapower.com/green-community/

Video on I CAN Climate Change -  https://www.youtube.com/watch?v=nBTK22MQ4v4&feature=youtu.be

*India’s ‘Reflex Generation’

The idea of environmental consideration has been transformed from pre-planned, momentous, typically very public, collective acts from committed individuals – marches, protests, petitions – towards a more mass movement based on individual choices and decisions made every day.  Such ‘micro-activism’ is no less effective, aggregating entire communities and demographic groups whose consideration the environment is defining their daily routines and home and at work. For such people, minimising environmental impact has become instinctive and natural; a reflex defining the decisions they make.

The impact of India’s ‘Reflex Generation’ is evident in the workplace; today, potential employees are basing their decisions on employers’ environmental credentials. According to Deloitte’s annual  Generation Y survey , 76% Indian millennials claimed to have chosen employers whose values matched their own; a finding supported by other research indicating young people’s preference for employers who demonstrate a “genuine commitment” to corporate social responsibility, the environment, and sustainability.

Another way individuals mark their inclination towards protecting the environment is by subtly but consistently purchasing green products. In fact, in a Deloitte study, 38% respondents with a family monthly salary of Rs. 1 lakh or more were willing to pay 10% or more premiums for eco-friendly products.  Other research suggests that 95% seek out brands that display responsible behaviour.

Finally, today’s environmental guardians have adapted their lifestyles to imbibe the core philosophy of environmental consideration into their day-to-day lives. The interest in electric vehicles for daily use is another example of how India’s younger citizens are attempting to be more environmentally conscious on a regular basis.  Globally, 81% consumers claim to be prepared to make ‘personal sacrifices’ to address social, environmental issues.  Such consideration reflects the ‘micro-activism’ at the heart of India’s ‘Reflex Generation’.

   

About Tata Power Club Enerji:

Tata Power Club Enerji (TPCE) is an Energy & Resource Conservation Club that focuses on bringing about a first-hand realization of the energy crisis and scarcity of natural resources in the country. With the increasing demand for energy, effective management and conservation of the same has become the need of the hour. Recognizing the immense value that schools and school children can bring to the initiative and taking due consideration of this urgent need, Tata Power started "Tata Power Club Enerji", to propagate efficient usage of energy and to educate the society on climate change issues in 2007.  For more information kindly visit: http://www.clubenerji.com

About Tata Power:

Tata Power is India's largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed capacity of 10957 MW. A pioneer in the field, it has a presence across the entire power value chain: Generation of renewable as well as conventional power including hydro and thermal energy; transmission & distribution, trading and coal & freight logistics. With renewable energy assets in solar and wind accounting for 30% of the company's portfolio, Tata Power is a leader in clean energy generation. In line with the company's view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, microgrids and home automation & smart meters.

It has successful public-private partnerships in generation, transmission & distribution in India namely: 'Tata Power Delhi Distribution Ltd.' with Delhi Vidyut Board for distribution in North Delhi; 'Tata Power Ajmer Distribution Ltd.' with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country's first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology.

With growing international focus, Tata Power's global presence includes strategic investments in Indonesia through a 30% stake in the coal company PT Kaltim Prima Coal (KPC); 26% stake in mines at PT Baramulti Suksessarana Tbk  (BSSR); in Singapore through Trust Energy Resources; in South Africa through a joint venture called 'Cennergi' to develop projects in sub-Sahara Africa; in Zambia through a 50:50 joint venture with ZESCO for 120 MW Hydro project; in Georgia through AGL which is a joint venture with Clean Energy, Norway & IFC for development of 187 MW hydro project; in Bhutan through a hydro project in partnership with The Royal Government of Bhutan.

With its 103 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at: www.tatapower.com

 

For further information, please contact:

Shalini Singh
Chief, Corporate Communications
The Tata Power Company Limited
Phone: 022 - 6665 8748
Email: shalinis@tatapower.com

Payal Tiwari / Priyanshi Shah
Adfactors PR
9920368044 / 9930811164
Email: payal.tiwari@adfactorspr.com /
priyanshi.shah@adfactorspr.com

 
   
 
 
 
 
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